Gantec's Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines in a scientific way of search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. We, as Search Engine Optimizers, would carry out optimization projects on behalf of clients to make the site Search Engine-Friendly. The term "search engine friendly" is used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.